“Lawyers have never believed themselves to be a service industry. But the days of hanging up your shingle and waiting for a grateful public to beat its way to your door are gone, replaced by an online environment where the power is shifting rapidly towards consumers.”
The Times, 21st August 2008
Source: www.timesonline.co.uk
It seems strange that lawyers see themselves to other businesses. The old saying goes ‘if your not online, your invisible’. This is in no way different to law firms. They need to reach out to clients, not the other way around. Using the yellow pages is long gone, it all online now.