Office of Fair Trading v Purely Creative Ltd and others – WLR Daily

Office of Fair Trading v Purely Creative Ltd and others [2011] EWHC 106 (Ch); [2011] WLR (D) 34

“For the purposes of applying the causation test in regulations 5 and 6 of the Consumer Protection from Unfair Trading Regulations 2008 the combined effect of all relevant misleading acts and omissions had first to be ascertained, and then subjected to the test whether, taken in the aggregate, it would probably cause the average consumer to take a transactional decision which he would not otherwise have taken.”

WLR Daily, 3rd February 2011

Source: www.lawreports.co.uk

Please note once a case has been fully reported in one of the ICLR series the corresponding WLR Daily summary is removed.

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